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Media Relations
Walek & Associates
builds relationships between clients and the media for established market
leaders, mid-sized firms and small companies in the public and private
sectors. Walek helps clients fight for visibility in crowded markets,
reposition or extend their corporate brands, and manage crises through
difficult times.
Walek’s media relations
team secures positive, recurring coverage of clients in major media outlets
and trade publications. The firm enjoys long-standing relationships
with reporters in the business, financial, legal and technology industries,
and helps clients establish their credentials and build relationships
with the reporters who cover their businesses everyday.
Walek’s veteran journalistic
experience is also critical in crisis communications, where the firm’s
deep understanding of the media’s motivations and methods helps clients
execute PR strategies that go far beyond “no comment.”
Reflecting
its clients’ need to build and maintain visibility around the world, Walek
& Associates regularly works with media in global financial capitals.
The firm has organized media events and tours in New York, London, Toronto,
Chicago, Zurich, Tokyo, Hong Kong and Singapore.
Editorial
Services
Walek & Associates’
extensive knowledge of financial, regulatory and political trends distinguishes
its editorial services. The firm writes articles, white papers, industry
surveys, case studies, op-eds and letters to the editor for clients, which
are published in key business, finance and trade media.
Events
Walek & Associates
creates and executes targeted events that provide industry reporters with
an in-depth understanding of a client’s business and expertise. The
firm regularly produces market outlook events, analyst conference calls,
media roundtables, product launches and press conferences in New York,
Chicago and London.
Speaking
Tours
Speeches and presentations
at professional, academic and industry conferences are critical to building
a reputation for relevance and leadership. Walek & Associates regularly
secures keynote addresses, presentations and prominent positions on panel
discussions for its clients.
The firm further leverages
conference appearances to arrange press conferences and face-to-face meetings
with industry reporters.
Crisis
Communications
In times of crisis and intense media
scrutiny, Walek & Associates provides clients with a critical understanding
of the media’s motivations, expectations and processes in an age of 24-hour
news.
The firm helps
clients present appropriate responses to reporters asking tough questions,
working closely with CEO’s and boards of directors to create pro-active
strategies that manage messages, minimize exposure and preserve reputation.
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