Media Relations

Walek & Associates builds relationships between clients and the media for established market leaders, mid-sized firms and small companies in the public and private sectors.   Walek helps clients fight for visibility in crowded markets, reposition or extend their corporate brands, and manage crises through difficult times.

Walek’s media relations team secures positive, recurring coverage of clients in major media outlets and trade publications.   The firm enjoys long-standing relationships with reporters in the business, financial, legal and technology industries, and helps clients establish their credentials and build relationships with the reporters who cover their businesses everyday.

Walek’s veteran journalistic experience is also critical in crisis communications, where the firm’s deep understanding of the media’s motivations and methods helps clients execute PR strategies that go far beyond “no comment.”

Reflecting its clients’ need to build and maintain visibility around the world, Walek & Associates regularly works with media in global financial capitals.   The firm has organized media events and tours in New York, London, Toronto, Chicago, Zurich, Tokyo, Hong Kong and Singapore.

Editorial Services

Walek & Associates’ extensive knowledge of financial, regulatory and political trends distinguishes its editorial services.   The firm writes articles, white papers, industry surveys, case studies, op-eds and letters to the editor for clients, which are published in key business, finance and trade media.

Events

Walek & Associates creates and executes targeted events that provide industry reporters with an in-depth understanding of a client’s business and expertise.   The firm regularly produces market outlook events, analyst conference calls, media roundtables, product launches and press conferences in New York, Chicago and London.  

Speaking Tours

Speeches and presentations at professional, academic and industry conferences are critical to building a reputation for relevance and leadership. Walek & Associates regularly secures keynote addresses, presentations and prominent positions on panel discussions for its clients.

The firm further leverages conference appearances to arrange press conferences and face-to-face meetings with industry reporters.

Crisis Communications

In times of crisis and intense media scrutiny, Walek & Associates provides clients with a critical understanding of the media’s motivations, expectations and processes in an age of 24-hour news.

The firm helps clients present appropriate responses to reporters asking tough questions, working closely with CEO’s and boards of directors to create pro-active strategies that manage messages, minimize exposure and preserve reputation.