Articles & Speeches

FOCUS -- Horizon Cash Management

"Hedge Funds Prosper Under Intense Media Scrutiny"

by Thomas Walek
Love them or loathe them, the media today shape the world's knowledge and opinions about the global hedge fund business.

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Strategies: The Journal of Legal Marketing
"Know Thyself -- A Buyer's Guide to Getting the Most from Your PR Agency"

Law firms can benefit from these 10 ingredients for successfully outsourcing the PR function.

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Investment News

"Who Knew?"
Most investors don't really understand hedge funds, and the industry isn't adequately regulated, according to a survey of financial journalists who focus on alternative investments.
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AIMA Journal

"Hedge Funds:  A Media Persepctive on Major Issues and Trends"

Hedge funds will continue to attract new assets and this growth will bring increased regulation to these largely unregulated asset pools, according to a new survey of the most influential journalists covering the hedge fund industry. 
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Investor Relations Update

"Measuring IR Effectiveness"

by Thomas Walek

Last year's 10% drop in the S&P 500 and nearly 40% Nasdaq market decline didn't just hurt the performance of investment portfolios, it triggered renewed interest in measuring the effectiveness of investor relations programs.

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Absolute Return
"Why the Mainstream Press Hates us "
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Fund Fire
"Hedge Funds in the Media Spotlight "
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AIMA Journal
"Battle of the Brands: Brand Strategy Drives hedge Fund Growth "
by Thomas Walek
With an average of three new hedge funds hitting the streets every day, managers are beginning to understand that it takes more than performance to attract assets.
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AIMA Journal
"Deal or No Deal: Activist Hedge Funds Embrace Media Strategies"
Deal by deal, activist shareholders are remaking the corporate landscape, the M&A space and proxy battles.
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Speeches

Mary Beth Kissane discusses how companies should be monitoring shareholder activist activity with Broc Romanek of DealLawyers.com

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The Role of Alternative Investment Funds in European Investment Management - Lessons from the United States

(London)

The American Embassy
Sponsored by The Alternative Investment Funds Forum
Thomas Walek addresses using alternative products to reach financial professionals and the mass affluent

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Worst Case Scenario - Survival Guide for a Crisis

(Baltimore)

Futures Industry Association
Law & Compliance Division 25th Annual Workshop
 Thomas Walek addresses crisis communications.
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Euromoney Hedge Fund Start-Up & Business Development Forum

(New York)

Thomas Walek presents 10 Key Steps to Marketing Success
Millennium Broadway Hotel

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